Storytelling como instrumento de comunicación en contextos de salud


  • Ignacio Jáuregui-Lobera Instituto de Ciencias de la Conducta. Sevilla. Spain. Universidad Pablo de Olavide. Sevilla. Spain
  • Mar Martínez-Gamarra Asociación Española de Storytelling (ASEST). Zaragoza, Spain
  • Marian Montes-Martínez Instituto de Ciencias de la Conducta. Sevilla. Spain
  • José Vicente Martínez-Quiñones Department of Neurosurgery, Mutua de Accidentes de Zaragoza (MAZ), Zaragoza, Spain


Palabras clave:

Storytelling, comunicación medico-paciente, educación para la salud, apoyo a la salud, habilidades de afrontamiento, cuidados, autocuidados


Lo que podríamos denominar “contar historias”, Storytelling (ST), se ha convertido en un instrumento que  nos ayuda en el aprendizaje y el manejo de la enfermedad, aprovechando las enseñanzas transmitidas por  otros pacientes que han pasado por la misma enfermedad: compartiendo experiencias. Requiere una  interacción entre el relator (lenguaje emocional y corporal implícito: visual, auditivo y gestual) y el oyente, lo  que le permite conceptualizar y crear ideas más valiosas. El uso de ST puede servir como un medio,  estableciendo una red de confianza e igualdad entre los participantes, permitiendo una forma de expresión  que eliminaría la estigmatización del sufrimiento de una enfermedad. Además, contar historias puede ser un vehículo que rompa la resistencia a los mensajes que promueven un estilo de vida saludable, o que los diluya  para enfrentar cambios conductuales que faciliten la incorporación de nuevos comportamientos que mejoren la salud o superen la enfermedad. ST facilita el apoyo a la enfermedad al permitir al paciente  examinar sus emociones y estrategias de resolución de problemas, establecer objetivos e intercambiar apoyo social. Con este artículo intentamos realizar una revisión de estudios empíricos sobre ST y educación para la  salud, considerando contextos, propósitos, aprendizaje, actitudes y mejoras de comportamiento relacionadas con el uso de esta herramienta de comunicación.



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